Coronado Mainstreet
The 4-Point Approach
Coronado Mainstreet
The 4-Point Approach
Our Story
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Coronado MainStreet Ltd. was started by the City of Coronado in 1988 when our downtown was deteriorating and had a vacancy rate of 35%. The City adopted the successful “Four Point Approach”, a program developed by the National Main Street Center, part of the National Trust for Historic Preservation, as the strategy to revitalize our commercial area. This unique approach identified and solved our particular problems through community consensus building, making Coronado the diverse and vibrant meeting place that it is today. We consider our constituents to be all residents, businesses, property owners and visitors. Perhaps founding Board Member Chris Ackerman, AIA, said it best: “Coronado’s Main Street has become the community’s living room and, more importantly, a family room.”
RECIPIENT
Great American
Main Street Award
FOUNDED IN
1988
RECIPIENT
California Renaissance Award
CORONADO MAINSTREET
The 4 Point Approach
Promotion
positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
Economic Vitality
focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Organization
involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
Design
supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
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