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Our Mission

 To strengthen and support the economic vitality of Coronado's business community, while preserving its historic and unique character, for the benefit of residents and visitors alike.

Our Story

Coronado MainStreet Ltd. was started by the City of Coronado in 1988 when our downtown was deteriorating and had a vacancy rate of 35%. The City adopted the successful “Four Point Approach”, a program developed by the National Main Street Center, part of the National Trust for Historic Preservation, as the strategy to revitalize our commercial area. This unique approach identified and solved our particular problems through community consensus building, making Coronado the diverse and vibrant meeting place that it is today. We consider our constituents to be all residents, businesses, property owners and visitors. Perhaps founding Board Member Chris Ackerman, AIA, said it best: “Coronado’s Main Street has become the community’s living room and, more importantly, a family room.”


Great American

Main Street Award




California Renaissance Award



The 4 Point Approach


positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

Economic Vitality

focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.


involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.


supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. 

Image by Janique Bulawa

Coronado Currency

For use at numerous Coronado shops, restaurants and businesses.

Become a Volunteer

Please complete the form below to send us a message, we will reach out shortly and talk about our many volunteering options.

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